Gaming Realms Expands into the Danish Market Through a Key Partnership with Danske Licens Spil A/S
In a major step forward for its European expansion strategy, Gaming Realms, the developer behind the hugely popular Slingo portfolio, has officially entered the Danish regulated iGaming market through a landmark partnership with Danske Licens Spil A/S, Denmark’s state-owned gambling operator.
This strategic move marks Gaming Realms’ debut in Denmark and reflects the company’s continued efforts to grow its presence across regulated European jurisdictions. Through the deal, a selection of Gaming Realms’ best-performing titles—led by fan-favorite Slingo Rainbow Riches, Slingo Starburst, and Slingo Deal or No Deal—will now be available to Danish players for the first time via Danske Licens Spil’s online casino platform.
A Perfect Partnership for Danish Players
Danske Licens Spil A/S, the iGaming arm of Danske Spil, holds the dominant position in Denmark’s regulated online gaming sector. Known for its trusted reputation and strong player base, the operator is the ideal partner to introduce Gaming Realms’ unique hybrid of slots and bingo to a market that values innovation, security, and entertainment. Michael Buckley, Executive Chairman of Gaming Realms, expressed his enthusiasm about the new partnership:
“We’re excited to bring our engaging content to Danish players in collaboration with Danske Licens Spil. This launch represents a significant milestone in our European growth strategy and showcases our ability to deliver localized, high-quality content tailored to new markets.“
Buckley also highlighted the importance of partnering with a leading operator: “Danske Licens Spil has an impeccable track record and shares our vision for responsible, entertaining gaming. We’re confident that Slingo will resonate with Denmark’s digitally-savvy player base.“
Slingo: A Hybrid Format Gaining Ground in Europe
Gaming Realms’ rise to prominence is largely thanks to its Slingo format—a cross between slots and bingo that combines elements of skill and chance with familiar branded content. The games have proven immensely popular in markets like the UK, Spain, and Sweden, and now, Danish players will have access to the same award-winning content.
Slingo’s appeal lies in its interactive gameplay, iconic branding, and engaging bonus features, making it especially attractive to a broad audience, from bingo lovers to slot enthusiasts.
Regulated Market Strategy Paying Off
Denmark represents one of Europe’s most stable and well-regulated iGaming markets, known for its stringent licensing requirements and high standards of consumer protection. Byentering this market through a trusted partner, Gaming Realms continues its strategy of only expanding into regulated territories where it can offer compliant, localized content. Anders Nielsen, Head of iGaming at Danske Licens Spil, commented on the partnership:
“We are always looking for innovative content that offers something different to our players. Slingo is a fresh format that has proven its popularity in other European markets. We’re pleased to bring this entertaining experience to Danish players through our partnership with Gaming Realms.“
Looking Ahead: More Growth on the Horizon
With its entry into Denmark, Gaming Realms further cements its reputation as a leading global content provider. The company has hinted at more European launches in 2025, with upcoming entries into additional regulated markets including the Netherlands and Greece. As the Slingo brand continues to gain momentum, Danish players now have a front-row seat to one of iGaming’s most exciting formats—courtesy of two industry heavyweights coming together for a stellar partnership.