Jamie Foxx Brings ‘Undeniable Energy’ to BetMGM’s First Online Casino Commercial
BetMGM has launched its first-ever online casino commercial, and it’s hard to miss—especially with Oscar-winning actor Jamie Foxx at the helm. The 30-second advertisement, titled “Vegas Lights,“ introduces viewers to the glitz and glamour of Las Vegas through Foxx’s charismatic presence, seamlessly blending the excitement of winning with the entertainment power of one of Hollywood’s most dynamic stars. The new commercial, which is set to air in key markets such as Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario, showcases Foxx as he unlocks various rewards across some of Las Vegas’ most iconic locations, all through the BetMGM app. His enthusiastic approach highlights the thrill of gaming while focusing on the feeling of being well-treated and rewarded for playing.
A Star-Studded Partnership
Jamie Foxx has been a long-time ambassador for BetMGM, joining the brand in 2020 to help elevate its presence in the online gaming market. His strong connection to the brand is reflected in the ad, where his signature energy and larger-than-life persona shine through. With his acting chops and quick wit, Foxx brings a sense of fun and relatability to the campaign, making it an ideal fit for BetMGM’s online casino.
Casey Hurbis, BetMGM’s Chief Marketing Officer, expressed enthusiasm about the collaboration, commenting, “Jamie’s undeniable energy and charisma make him the perfect fit for our brand. He embodies the excitement and rewards that BetMGM offers, and we’re thrilled to have him as the face of our first-ever online casino commercial.”
Foxx’s high-energy performance, combined with his undeniable charm, mirrors BetMGM’s core message: the thrill of gaming should be matched with excitement, fun, and rewards. Whether it’s playing classic casino games like blackjack and roulette or enjoying BetMGM’s wide array of slots, the ad demonstrates that every moment spent on the app is a step closer to unlocking something special.
“Vegas Lights”: The Heart of the Commercial
The 30-second spot is set against the vibrant backdrop of Las Vegas, showcasing the city’s legendary lights and unmistakable energy. In the ad, Foxx is seen enjoying the benefits of the BetMGM app while seamlessly navigating through iconic Vegas locations. The casino app becomes the key to unlocking exclusive rewards, which emphasizes the brand’s commitment to providing players with an elevated and rewarding gaming experience.
The ad’s tagline, “Unlock Vegas Lights,“ encapsulates the core idea that BetMGM isn’t just about gambling—it’s about experiencing the fun and excitement of winning in a way that feels rewarding and glamorous. With Foxx at the center, the commercial brings the kind of energy that makes both casual and seasoned players feel like they are winning big every time they log in.
Expanding BetMGM’s Reach
BetMGM is a leader in the online gaming space, with a strong presence in several U.S. states and in Ontario, Canada. By airing this ad in key markets such as Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario, the brand hopes to capture the attention of players who are looking for a premier online gaming experience. With its strong celebrity endorsement, BetMGM is poised to further strengthen its position as a go-to choice for online casino players.
The commercial’s release is part of a broader strategy to engage customers through immersive and fun marketing campaigns. BetMGM is continuously working to expand its offerings, providing players with new ways to enjoy online casino games and sports betting, all while maintaining the high level of customer satisfaction that the brand is known for.
Conclusion
Jamie Foxx’s partnership with BetMGM has undoubtedly paid off with the launch of this electrifying online casino ad. “Vegas Lights” highlights not only the excitement of Las Vegas but also the brand’s commitment to rewarding its players in a fun and engaging way. With the energy and charisma Foxx brings to the campaign, BetMGM is well-positioned to continue growing its online presence while making its mark in key gaming markets across North America.